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Cover page of a guide titled 'Tomorrow's Solutions, Today's People,' about identity and logo usage guidelines by United Technologies, Fall 2015, with a black and white geometric logo View fullsize
Table of contents page with section titles and page numbers, listing guidelines overview, logo variations, logo color variations, color print specifications, logo background control, and proportional ratios and minimum size. View fullsize
Document outlining guidelines for United Techs' logo and brand representation, including a blue logo with a stylized 'UT' and descriptive text about the company's branding standards. View fullsize
Three variations of the United Tech logo, a stylized wrench forming the letter 'U,' in black and white. View fullsize
A presentation slide showing variations of a logo in different colors: full-color blue and red logos, black and white logo, and reverse white logo on gray background, with guidelines about logo color use. View fullsize
Color print specifications chart detailing color standards for printing, including Pantone, CMYK, and RGB values for black, blue, and red. View fullsize
Guide on logo background control with examples of full-color, reverse, and black logos, showing correct and incorrect usage based on color density. View fullsize
Diagram showing proportions, minimum sizes, and clear space recommendations for the United Techs logo, with example sizes and spacing guidelines. View fullsize
Cover page of a guide titled 'Tomorrow's Solutions, Today's People,' about identity and logo usage guidelines by United Technologies, Fall 2015, with a black and white geometric logo
Table of contents page with section titles and page numbers, listing guidelines overview, logo variations, logo color variations, color print specifications, logo background control, and proportional ratios and minimum size.
Document outlining guidelines for United Techs' logo and brand representation, including a blue logo with a stylized 'UT' and descriptive text about the company's branding standards.
Three variations of the United Tech logo, a stylized wrench forming the letter 'U,' in black and white.
A presentation slide showing variations of a logo in different colors: full-color blue and red logos, black and white logo, and reverse white logo on gray background, with guidelines about logo color use.
Color print specifications chart detailing color standards for printing, including Pantone, CMYK, and RGB values for black, blue, and red.
Guide on logo background control with examples of full-color, reverse, and black logos, showing correct and incorrect usage based on color density.
Diagram showing proportions, minimum sizes, and clear space recommendations for the United Techs logo, with example sizes and spacing guidelines.

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